As with the Blackmon version from 2006 though, the heel saw the dreaded Jumpman logo feature instead of Nike Air. The colourway was virtually exact, premium white leathers set against blacks and reds just like back in ’89. Unfortunately for the avid collectors amongst us, Jordan just missed slightly when it came down to the finer details once more.ĭon’t get us wrong many of the details did reflect the OG the tongue had the iconic flight Jumpman logo that would only ever feature on the Air Jordan 4. If you were looking to add the Air Jordan 4 Fire Red Mars Blackmon to your rotation, You’d have to part ways with around £300-£400 on the resale marketplace.Īfter we saw the release of the Mars Blackmon Air Jordan 4, it was some six years later before Jordan Brand had another crack at the Fire Red retro. This logo was swapped out for the Jumpman logo, a move that has come under criticism within the industry. The heel of the shoe did not feature the Nike Air branding that sneakerheads love. Slight similarities featured on the sneaker compared to the OG however. This rendition of the sneaker made perfect sense because Mars Blackmon was a staple in the Jordan commercials that helped drive the sneaker to the iconic status it has today. The sneaker had all the design aspects we loved from the OG Fire Red however, this time around, we had the addition of Spike Lee’s infamous image of his face and Brooklyn cap embroidered on the heel of the sneaker. The first retro we saw of the Fire Red Air Jordan 4 was honouring Spike Lee’s legendary character from She’s Gotta Have It, Mars Blackmon. Jordan 4 Retro Fire Red Mars Blackmon, 2006 The first retro came in 2006, seventeen years after the OG. Two renditions of this infamous silhouette have released since it first came to fruition. This helped put the shoe on the map as one of Jordan’s greatest ever sneakers. Now legendary posters of that Jordan campaign are some of the best Nike and Jordan have ever produced. This advertising campaign gave the Jordan 4 an urban feel and transitioned the sneaker from simply a sportswear silhouette to an everyday shoe. Jordan was filmed playing a bunch of kids at basketball on a graffiti-covered court. We also saw multiple adverts released to amp up the hype around the AJ4. The silhouette had a massive moment in pop culture too thanks to Spike Lee, who featured the sneaker in his movie Do The Right Thing. However, this year’s version mirrors the ’89 exactly. The Fire Red has seen two retros itself back in 20. At this stage, all of these colourways have been re-released and re-imagined in some way. Jordan Brand treated fans of MJ to four iconic colourways Black Cement, White Cement, Military Blue and the Fire Red. Mesh overlays featured on the lateral and medial sides of the sneaker whilst an extra-large pulla tab on the heel saw an oversized Nike Air logo feature. The legendary Tinker Hatfield designed the sneaker, opting to take the Air Jordan 4 in a completely different direction. Jordan silhouettes that had the Bulls colours on them really caught the fans attention, hence why the Fire Red was such a vital sneaker for the growth of the Jordan Brand. The Chicago Bulls were on the brink of becoming one of the greatest teams in NBA history whilst Michael Jordan was beginning to carve out his place in the history books too. The Air Jordan 4 Fire Red first graced the shelves of sneaker stores way back in February 1989. We take a look at the illustrious backstory of the Fire Red AJ4, the retros that followed and the upcoming release that has sneakerheads around the globe going crazy. With the upcoming Air Jordan 4 in Fire Red, though, the hype surrounding the silhouette is more than deserved.Ī genuinely iconic sneaker colourway, dripping in history from the first time that MJ graced the court in these. Sometimes the hype is warranted, sometimes it isn’t. At this stage of the game, almost every pair of Jordan’s we see release has a backstory that leaves the sneaker industry swooning.
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